_Six Questions Look at Owner Needs To Response to Create A Truly Great Marketing Plan
Free Marketing Plan
About the author: Tom Poland started his first business 31 years back and has gone on to start and sell multiple businesses including two that he took international. Since 1995 he’s trained over hundreds of thousands of business owners in nearly every English speaking country in the world on how to get more clients and earn more money by helping more and more people. In this article he reveals the seven strategic questions he asks companies to answer when setting up their marketing plan. More training resource are available at www.8020Center.com/FreeMarketingPlan/.
Marketing plan services
As well as spent time and effort developing a Marketing Plan to then experience disappointment and frustration given it made zero difference inside your business performance?
Marketing plan services_
Which might be because no one stated about the seven critical strategic questions that should be answered in order to create a truly effective marketing plan. Here’s a simple overview of those questions.
Q1: What is your Ideal Client Profile and what is their Specific Unmet Need?
You have to develop a simple description of the Ideal Client and what they need. And ideally the “what they want” part can be a need that they can’t get met someplace else.
For instance here’s my Ideal Client Profile: English speaking business owners who are comfortable with the web and who want a marketing and advertising plan that is designed specifically for small business and that’s actually proven beneficial to bring in new clients.
Another example from a client: Fast food restaurant owners in the Asia Pacific region who want to increase their sales and profits through smarter sales software analysis.
Q2: What’s your Bold Promise?
Another way of asking this is “what does my Ideal Client have to hear in order for these to want to buy my product/service?”
For example: as a business owner which with the follow value propositions can you find more motivating?
“We show you how to grow your business”
Versus
“Increase your sales and profits by 50% within 6 months - or you don’t pay”
The other one is the without doubt winner because it’s a bold promise, it provides a specific numerical benefit and it adds a guarantee. That combination is one Kick-Butt formula so be aware.
Q3: Where do my Ideal Clients spend time?
Now you need to determine what your Ideal Clients watch, who they tune in to, what they read, which meetings each goes to, which clubs or associations they're members of, which other businesses ask them to in their network, which websites they visit and what they search for on Google when they are looking for your sort of products or services.
The reason is obvious: as soon as you where your Ideal Clients go out then you can direct your bold promise in their mind with direct offers including free trials, special prices, bonus goods and so on.
Q4: What’s your Black Jellybean?
There is no such thing as liking black jellybeans. Either love them or you hate them.
Similarly, you should figure out that everything you offer, your Ideal Client will cherish and create/adjust/refine a product/service accordingly. And in creating something that your Ideal Client will cherish, probably means that there’s very much people who hate it.
For instance: in my business Doing work with clients almost exclusively on-line. My clients love the truth that they don’t have to visit meet with me, actually one click away from being straight time for work and that they don’t require me in their offices or factories.
Naturally, you can find others who would work with me at night if only I would visit them face to face, three dimensionally.
And so my on-line technique is a Black Jellybean - people either love it or hate it.
Another example: the Quick Beauty House offers 10 minute haircuts for $20 for girls! For every 8 ladies who hate that idea there's 2 who love it. And in a city of fifteen million folks that 2 out of 10 results in a whole lot of women!
Strategic Question #5: What will your Funnel appear to be?
Imagine a Funnel, wide towards the top and becoming narrower as is goes downward. A Funnel represents a series of product/service offerings that are free at the pinnacle and then increases in price while you descend down the Funnel and its particular design is a critical part of any effective Marketing Plan.
As you have seen the Funnel starts at the top with free stuff so that as people descend along the funnel there are less of them but they are spending more together with you.
All too often business owners are attempting to sell that Core Offering Product without romancing, seducing and engaging prospects with great added value free things first.
You need to contemplate what you can offer at no cost, that if a person grabbed advertising online, they would be qualifying themselves like a likely client.
For instance: I offer a free Marketing Plan program. It runs over Four weeks and contains a complete step-by-step training system for putting together a truly effective Marketing Insurance policy for a business owner.
I provide you with the training course for free since the prospect can get great value from me without having to risk anything more than several hours.
I know that an ample amount of the people who do that course will descend right down to the next level of my Funnel and (wisely) accept my two month free trial offer for my Killer Marketing Club that is a great example of the “Easy Entry Level” product in the chart above.
And an adequate amount of the people who join the Killer Marketing Club go on to invest in another thing and so on.
Other examples and ideas for Free Added Value option: free trial offer period, free sample, free demonstration, free class, free added-value newsletters or Ezines, free check-up, free in-store tasting.
Patience Free = Millions
Never underestimate the effectiveness of free!
Strategic Question #7: Which Streams are you going to tap into?
A Stream is the term for a source of prospects. I’ve identified well over sixty different places that most businesses will get qualified leads from.
Your Marketing Plan has to start off by listing a minimum of ten different lead generation sources that you will start work with initially.
You take usually the one place that you think it'll be easiest, cheapest and fastest to get leads and you put a process in place for getting your message over to that place and also you then measure the results so when necessary, you refine the sale until you have a proven marketing system that brings in a predictable stream of recent clients.
And then you carry out the same for the next system etc until you have layered ten proven marketing systems in addition to each other.
At that point you’ll possess a flow of new leads and new customers.
Conclusion
If you want a proven, easy-to-follow, no-nonsense, step-by-step training system for creating an efficient Marketing Plan for your company then head over to www.8020Center.com/FreeMarketingPlan/ and enrol today. It’s proven, it’s effective and it’s free.
About the author: Tom Poland started his first business 31 years back and has gone on to start and sell multiple businesses including two that he took international. Since 1995 he’s trained over hundreds of thousands of business owners in nearly every English speaking country in the world on how to get more clients and earn more money by helping more and more people. In this article he reveals the seven strategic questions he asks companies to answer when setting up their marketing plan. More training resource are available at www.8020Center.com/FreeMarketingPlan/.
Marketing plan services
As well as spent time and effort developing a Marketing Plan to then experience disappointment and frustration given it made zero difference inside your business performance?
Marketing plan services_
Which might be because no one stated about the seven critical strategic questions that should be answered in order to create a truly effective marketing plan. Here’s a simple overview of those questions.
Q1: What is your Ideal Client Profile and what is their Specific Unmet Need?
You have to develop a simple description of the Ideal Client and what they need. And ideally the “what they want” part can be a need that they can’t get met someplace else.
For instance here’s my Ideal Client Profile: English speaking business owners who are comfortable with the web and who want a marketing and advertising plan that is designed specifically for small business and that’s actually proven beneficial to bring in new clients.
Another example from a client: Fast food restaurant owners in the Asia Pacific region who want to increase their sales and profits through smarter sales software analysis.
Q2: What’s your Bold Promise?
Another way of asking this is “what does my Ideal Client have to hear in order for these to want to buy my product/service?”
For example: as a business owner which with the follow value propositions can you find more motivating?
“We show you how to grow your business”
Versus
“Increase your sales and profits by 50% within 6 months - or you don’t pay”
The other one is the without doubt winner because it’s a bold promise, it provides a specific numerical benefit and it adds a guarantee. That combination is one Kick-Butt formula so be aware.
Q3: Where do my Ideal Clients spend time?
Now you need to determine what your Ideal Clients watch, who they tune in to, what they read, which meetings each goes to, which clubs or associations they're members of, which other businesses ask them to in their network, which websites they visit and what they search for on Google when they are looking for your sort of products or services.
The reason is obvious: as soon as you where your Ideal Clients go out then you can direct your bold promise in their mind with direct offers including free trials, special prices, bonus goods and so on.
Q4: What’s your Black Jellybean?
There is no such thing as liking black jellybeans. Either love them or you hate them.
Similarly, you should figure out that everything you offer, your Ideal Client will cherish and create/adjust/refine a product/service accordingly. And in creating something that your Ideal Client will cherish, probably means that there’s very much people who hate it.
For instance: in my business Doing work with clients almost exclusively on-line. My clients love the truth that they don’t have to visit meet with me, actually one click away from being straight time for work and that they don’t require me in their offices or factories.
Naturally, you can find others who would work with me at night if only I would visit them face to face, three dimensionally.
And so my on-line technique is a Black Jellybean - people either love it or hate it.
Another example: the Quick Beauty House offers 10 minute haircuts for $20 for girls! For every 8 ladies who hate that idea there's 2 who love it. And in a city of fifteen million folks that 2 out of 10 results in a whole lot of women!
Strategic Question #5: What will your Funnel appear to be?
Imagine a Funnel, wide towards the top and becoming narrower as is goes downward. A Funnel represents a series of product/service offerings that are free at the pinnacle and then increases in price while you descend down the Funnel and its particular design is a critical part of any effective Marketing Plan.
As you have seen the Funnel starts at the top with free stuff so that as people descend along the funnel there are less of them but they are spending more together with you.
All too often business owners are attempting to sell that Core Offering Product without romancing, seducing and engaging prospects with great added value free things first.
You need to contemplate what you can offer at no cost, that if a person grabbed advertising online, they would be qualifying themselves like a likely client.
For instance: I offer a free Marketing Plan program. It runs over Four weeks and contains a complete step-by-step training system for putting together a truly effective Marketing Insurance policy for a business owner.
I provide you with the training course for free since the prospect can get great value from me without having to risk anything more than several hours.
I know that an ample amount of the people who do that course will descend right down to the next level of my Funnel and (wisely) accept my two month free trial offer for my Killer Marketing Club that is a great example of the “Easy Entry Level” product in the chart above.
And an adequate amount of the people who join the Killer Marketing Club go on to invest in another thing and so on.
Other examples and ideas for Free Added Value option: free trial offer period, free sample, free demonstration, free class, free added-value newsletters or Ezines, free check-up, free in-store tasting.
Patience Free = Millions
Never underestimate the effectiveness of free!
Strategic Question #7: Which Streams are you going to tap into?
A Stream is the term for a source of prospects. I’ve identified well over sixty different places that most businesses will get qualified leads from.
Your Marketing Plan has to start off by listing a minimum of ten different lead generation sources that you will start work with initially.
You take usually the one place that you think it'll be easiest, cheapest and fastest to get leads and you put a process in place for getting your message over to that place and also you then measure the results so when necessary, you refine the sale until you have a proven marketing system that brings in a predictable stream of recent clients.
And then you carry out the same for the next system etc until you have layered ten proven marketing systems in addition to each other.
At that point you’ll possess a flow of new leads and new customers.
Conclusion
If you want a proven, easy-to-follow, no-nonsense, step-by-step training system for creating an efficient Marketing Plan for your company then head over to www.8020Center.com/FreeMarketingPlan/ and enrol today. It’s proven, it’s effective and it’s free.